Here at De Soto Clothing, Inc., we have never wanted to be the biggest brand, the most popular brand, or the most trendy brand. We have simply wanted to be the best. Each women's product is created by women triathletes, designed by women triathletes, tested by women triathletes and worn by women triathletes. Who else knows better the needs of what it takes to make a women's triathlon product than women triathletes?
In 2012, I was thrilled to have both been named Chief Financial Officer and to have taken over the women’s line in at De Soto. I immediately saw big things in store for us! Heading into the 2013 season, I am no less thrilled or optimistic. It is my belief that our bodies and needs are different than that of men. However, I do not believe we should be threatened by those differences, but rather embrace them! I am not offended by being characterized as running, cycling or swimming like a “girl,” by wearing pink garments, or ashamed that I like to feel and look good. This is all true because in fact, I love being a women and I enjoy being surrounded by women.
Since taking over, we have reconfigured our size chart to meet the needs of today’s modern female triathlete. At De Soto, we have never believed in the “shrink it and pink it” mentality but I can assure you I, along with our team of women designers and women testing team are working to reach a new level of diligence and dedication to meet your needs. In 2013, we launched an innovative loose triathlon top for women. Though there were many critics, there were many women who encouraged our innovation and tested the top to assure me that it was comfortable and… it worked! It was ground-breaking as all apparel in triathlon had been tight and can be intimidating to "newbies," which many of you told me. We are continually looking to fit the unique female body, along with your practicality coupled with the need for technical features for performance and the desire for style.
I believe we can make the best women’s product, but I also recognize we need your help. We recently launched our Femme Ambassador Program, which allows me to receive feedback from women, like yourself, who test our product and share our passion and love of triathlon. The goal is to make each of us more comfortable, faster and happier, as women. As our customers know, De Soto makes products that are not just good, they’re great. And we never stops working to continue to innovate to both make current products better and developing new products. We are so confident in their performance, that if you disagree, we have a satisfaction guarantee. I invite each of you women to contact me directly via email with any thoughts, comments, suggestions or interests in joining our Femme Ambassadors.
Tracy M. De Soto, CFO - Attorney - Triathlete - Mother
Our collection of women’s elite performance racing garments that are simply the best, boasting of the most technical fabric, the best support and the most intricate features.
Our compilation of affordable garments giving you quality, comfort, moderate support and style- all for a great value. This collection also features bright, fresh colors that women love.
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Grupo of high-quality, sport-specific pieces made for each of the three disciplines and beyond! These garments epitomize sophistication through simplicity in design, but the most minute details have not been sacrificed, so you can rest assured of the highest quality. This grupo includes accessories, sport-specific styles and cold climate gear.