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DID YOU KNOW? — Biggest Winner

The Biggest Winner

Posted by Tracy De Soto on

The Biggest Winner

Some months ago, we posted an article called "If We Build it, Will You Come?"  In conjunction with the blog, we polled many Athena athletes asking them what barriers they face when seeking technical apparel.  We received an overwhelming response that many women are discouraged if not outright fearful to buy their current size apparel.  Why?  Well, many Athenas, just like all women, may be trying to get more fit, be healthier and even lose weight or inches.  It seems indulgent or not wise to dish out a good amount of money when their goal is to get more fit...

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