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A Tip from Emilio:  Prolong the life of your clothing.

Posted by Emilio De Soto on

A Tip from Emilio:  Prolong the life of your clothing.

The information below applies to just about all brands of triathlon apparel.   1.  Do not wear your them in hot showers, hot tubs, steam rooms, saunas, and do not wash in hot water.  Hot water and hot surfaces starts to burn the spandex fibers, leaving the material prematurely diaphanous.  Do not put them in the dryer, do not place them near a heater, and do not dry them with a hair dryer, oven, or microwave; and yes people have done all these.  Suit spinners are fine, but nothing that emits heat.   2.  Use the product! Do not store...

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The Biggest Winner

Posted by Tracy De Soto on

The Biggest Winner

Some months ago, we posted an article called "If We Build it, Will You Come?"  In conjunction with the blog, we polled many Athena athletes asking them what barriers they face when seeking technical apparel.  We received an overwhelming response that many women are discouraged if not outright fearful to buy their current size apparel.  Why?  Well, many Athenas, just like all women, may be trying to get more fit, be healthier and even lose weight or inches.  It seems indulgent or not wise to dish out a good amount of money when their goal is to get more fit...

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A TIP FROM EMILIO: STEP THIS WAY! (An easy way to put on & remove a tri top)

Posted by Emilio De Soto on

A TIP FROM EMILIO:  STEP THIS WAY! (An easy way to put on & remove a tri top)

Full-Zip Tri Tops are all the rage.  We sell lots of them, but our biggest sellers are still Half-Zip Tops.  The advantages of half-zip tops are they usually cost a bit less, they tend to be longer so they cover the midsection and low back, and you can still unzip for comfort and cooling.  It seems like the only disadvantage is they are harder to put on and take off.  I have a solution for you! STEP THIS WAY! Step 1.  Unzip the top. Step 2.  Step into the unzipped neck opening. Step 3.  Pull the top up to onto your hips (the top slips...

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A TIP FROM EMILIO: Video on How to Remove a Run Short Liner

Posted by Emilio De Soto on

A TIP FROM EMILIO: Video on How to Remove a Run Short Liner

(Feel free to share!) If you own run shorts that have lasted for many years, eventually you may notice that the liner has lost elasticity and support. There are also those who like to run with Tri Shorts underneath for additional support, to keep you warm on cold morning runs, or for swim-to-run bricks. In this video Emilio shows you a quick and easy way to remove it.

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A TIP FROM EMILIO: WASH YOUR HELMET...AND YOUR BIKE SHOES....AND YOUR RUNNING SHOES......PLEASE!

Posted by Emilio De Soto on

A TIP FROM EMILIO: WASH YOUR HELMET...AND YOUR BIKE SHOES....AND YOUR RUNNING SHOES......PLEASE!

When was the last time you washed your bike helmet, your bike shoes, and your running shoes? If you have been wearing them, and haven’t done so in the past few months, they probably stink. If you can’t smell it, ask someone else to, then look at their face…the truth comes without words being spoken. HELMET: Are the straps white with salt deposits, and are the little pads slippery from sunscreen and hair product, and is the outside stained with grime? I rinse my Rudy Project Helmet after almost every ride. It is 7 years old and looks brand new...

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