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If We Build It, Will You Come?

Posted by Tracy De Soto on

If We Build It, Will You Come?

by: Tracy M De Soto, Mother, CFO, Attorney, Triathlete I hope you're not getting sick of my preaching about providing clothing for women of all sizes!  It is truly a passion of mine and I'd like to figure out how to do it in an efficient and cost-effective manner, especially given that I'm the CFO.  Here's the dilemma: we used to receive requests from our retailers that we should carry larger sizes. I would reply to that request with "Great!  How many do you want?" to which most would reply, "Uhm....well, I'm not sure.  Maybe 1 or 2."  Well, after...

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Sunshine and Daydreams (and Sunscreen and Skincooler)

Posted by Tracy De Soto on

Sunshine and Daydreams (and Sunscreen and Skincooler)

           by CFO/Attorney/Mother/Triathlete, Tracy M. De Soto                 As Southern California was just catapulted into summer (I'm not complaining after our cold and wet winter) I was reminded how much the sun plays a roll in my daily life.  I learned that I could not live in the Pacific Northwest.  I simply could not.  I love the sun and I love Southern California.  I realize this love of the sun is somewhat controversial.  After all, we have learned the sun can cause skin cancer and we certainly know that is accelerates aging.   So what are we taught to do to combat...

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Make America Great Again? We have been doing our part for 27 years.

Posted by Emilio De Soto on

Make America Great Again? We have been doing our part for 27 years.

We make 98% of our products right here in San Diego California. We emphasize this because it actually makes a difference. While we always want you to choose De Soto because you love the product, we also want you to feel good about the company that produces it.   Everyone of our employees works full time, they are never required to work overtime, and they all make well over minimum wage, plus medical insurance, plus paid holidays, and other benefits for themselves and their families. They even get their birthday off with pay. This is a sharp contrast to the...

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Women in Triathlon: Why the Skew in Numbers and What Can We Do?

Posted by Tracy De Soto on

Women in Triathlon: Why the Skew in Numbers and What Can We Do?

  Recently: Triathlon Business International asked for Articles - as a Femme Triathlete Manufacturing Clothing - I felt very strongly about Women in the Sport.  Take a read: Why are there so many more men than women doing triathlons?  We are all aware of it but what is being done to remedy the situation?  Well first we must learn why there are fewer women.  Being that I’m in apparel, I have heard from many women who find it is really difficult for all sized women to purchase well-functioning and comfortable clothing for larger women.  I understand that triathlon used to...

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A Tip from Emilio: EMILIO’S FIRST LAW OF TRIATHLON

Posted by Emilio De Soto on

A Tip from Emilio:  EMILIO’S FIRST LAW OF TRIATHLON

EMILIO'S FIRST LAW OF TRIATHLON:  Never wear, use, or do anything in a race that you have not worn, used, or done repeatedly in training.  It is called training for a reason, you are not only physically and mentally preparing your body for the race, you are also preparing your bike, clothing, nutrition, and any other equipment, to perform as you expect. When the expectation is met, then on race day you are able to think about the race and not about the equipment. We welcome your comments, questions, and of course please share! Live well, Emilio De Soto  

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