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INSPIRATION FROM TRACY

New Inspiration: Jellyfish

Posted by Tracy De Soto on

New Inspiration: Jellyfish

  By Tracy M. De Soto, Lead Femme Designer, CFO, Triathlete and Mother As a fellow lover of water, and I do mean all water: pools, lakes, and especially the ocean, I am especially proud of our jellyfish collection that is being launched.  I can't take all of the credit as our middle son has been obsessed with sea creatures since he was about 9 months old.  Every single one of this birthday parties has been centered around some sort of sea creature.  And to feed his passion, we have tried, as a family to take him to every aquarium...

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DID YOU KNOW? Femme Inspiration WorldWide

Posted by Tracy De Soto on

DID YOU KNOW?  Femme Inspiration WorldWide

I often get the question: "what inspires you?" in your designs and apparel.  As far as technology, that is driven by both my husband and I having an undergraduate degree in engineering.  We are always looking for the best possible way to do things, and when it comes to apparel the best possible technology.  I say "best" and not "latest" technology because there are many fads that others may grab on to, that we dismiss, simply because the engineering behind the technology isn't sound, in our belief.  When it comes to design though, I find I'm most creative while away...

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If We Build It, Will You Come?

Posted by Tracy De Soto on

If We Build It, Will You Come?

by: Tracy M De Soto, Mother, CFO, Attorney, Triathlete I hope you're not getting sick of my preaching about providing clothing for women of all sizes!  It is truly a passion of mine and I'd like to figure out how to do it in an efficient and cost-effective manner, especially given that I'm the CFO.  Here's the dilemma: we used to receive requests from our retailers that we should carry larger sizes. I would reply to that request with "Great!  How many do you want?" to which most would reply, "Uhm....well, I'm not sure.  Maybe 1 or 2."  Well, after...

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Women in Triathlon: Why the Skew in Numbers and What Can We Do?

Posted by Tracy De Soto on

Women in Triathlon: Why the Skew in Numbers and What Can We Do?

  Recently: Triathlon Business International asked for Articles - as a Femme Triathlete Manufacturing Clothing - I felt very strongly about Women in the Sport.  Take a read: Why are there so many more men than women doing triathlons?  We are all aware of it but what is being done to remedy the situation?  Well first we must learn why there are fewer women.  Being that I’m in apparel, I have heard from many women who find it is really difficult for all sized women to purchase well-functioning and comfortable clothing for larger women.  I understand that triathlon used to...

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